Senior Media Planner

By Seun — In — August 20, 2020

  • Lagos

Website Madison and Park Limited

Madison and Park is a full suite marketing agency focused on providing value to our clients by providing innovative ideas. We pride ourselves in delivering integrated marketing strategies and supporting the implementation (activations, creative, digital advertising, etc.). Over the past year, we have gained significant momentum as our clients are reaping the benefits of our work. We currently represent not only regional and local clients but also national and international clients Therefore, we are recruiting to fill the Senior Media Planner position to support the growth of our firm.


The candidate will be required to identify and reach target audiences, as well as evaluate campaign success. To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research, good understanding, and usage of media analytic tools, and a willingness to follow media trends are essential.

Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.

Job Description


  • Undertake, collate and analyze market data using specialist industry tools and resources
  • Identify target audiences and understand their behavior and habits
  • Determine the best media outlet mix for our campaigns
  • Optimize ad campaigns according to geographic exposure, frequency, periods and more
  • Allocate budgets and monitor costs
  • Evaluate the success of media strategies and campaigns
  • Work with the client and the account team to understand the client’s business objectives and advertising strategy
  • Liaise with the creative agency team, client and consumers to develop media strategies and campaigns
  • Work on several projects at the same time, often for different clients.
  • Undertake research
  • Work with colleagues, other departments and media buyers either in-house or in a specialist agency
  • Make and maintain good contacts with media owners, manage client relationships to build respect, and gain trust in your judgment.
  • Proofread advertisement content before release and maintain detailed records




  • Proven experience as a Media Planner/Buyer
  • Broad knowledge of media channels
  • Proven experience as Media Planner/Buyer or similar role in a  media Agency; Familiarity with media-buying, planning, and research
  • Familiarity with campaign evaluation metrics and media buying
  • Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS, comScore, Bionic)
  • Excellent communication and teamwork skills
  • An analytical mind with an aptitude for statistics and math
  • Strong decision-making skills
  • Interest in following advertising and media trends
  • Excellent communication and negotiation skills
  • Organizational and multitasking abilities
  • Attention to detail
  • Critical thinking skills


  • Graduate degree from a leading institution with 3 – 6 years of experience with a Media Planning/Buying Agency
  • Outstanding  communication, negotiations, and analytical skills
  • Proven success in managing complex and large-scale media budgets locally and Internationally in a senior position
  •  Excellent communication and teamwork skills
  • Professional member of NIPR/APCON/MIPAN
  • PMP certification is also a plus
  • Proficiency in Excel, Word, PowerPoint.
  • General Information
  • Disclaimer and Signature

    I certify that the information contained in this application is correct to the best of my knowledge. I understand that to falsify information is grounds for refusing to hire me, or for discharge should I be hired.

    I authorize any person, organization or company listed on this application to furnish you any and all information concerning my previous employment, education and qualifications for employment. I also authorize you to request and receive such information.

    In consideration for my employment, I agree to abide by the rules and regulations of the company, which rules may be changed, withdrawn, added or interpreted at any time, at the company’s sole option and without prior notice to me. I also acknowledge that my employment may be terminated, or any offer or acceptance of employment withdrawn, at any time, with or without cause, and with or without prior notice at the option of the company or myself.

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